This when you look at an image, cover or go to website and even though you don’t realize it when you view it you look away. It’s the minds unconscious reaction to something you don’t find aesthetically pleasing. When this occurs you’re more likely to leave site without exploring, scroll pass image or cover.
You want people to want to view what you are showing them. Explore and want to learn more.
How do you avoid the eye twitch? Choose colors, fonts and images that work together and not against each other.
More to come in a future blog about more ways to avoid the eye twitch.
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